Christi Sears Herrington

Freelance Senior Copywriter/Creative

General info
Freelance Senior Copywriter/Creative
Jan 2021 - Present
Senior Copywriter
Clients include:
- Sherry Matthews Advocacy Marketing
- Dell Technologies
- TimelyCare MD
Sep 2017 - Jan 2021
Senior Copywriter, Global Campaigns Team
Dell Technologies
Awarded 2020 Bronze Addy in the B2B TV Campaign Category for “Innovation Consternation.”
Austin, TX
Oct 2014 - Sep 2017
Senior Copywriter
Clients included:
- Proof Advertising
- Sherry Matthews Advocacy Marketing
- LegalZoom
Austin, TX
Jun 2013 - Sep 2014
Associate Creative Director, Copywriter
B2B focus with a heavy side of branding.
Austin, TX
Dec 2012 - May 2013
Senior Copywriter, Contract
I touched on various projects for: Pulte Homes, Goodyear Tires, Southwest Airlines, Jarritos Soda, L.L.Bean and new biz pitches.
Aug 2012 - Dec 2012
Senior Copywriter
I conceived and wrote for digital projects, as well as traditional and experiential extensions to enhance the reach and effectiveness of all Samsung Mobile online efforts.
Los Angeles, CA
Feb 2011 - Apr 2012
Deutsch LA
Volkswagen was my focus. I worked extensively in experiential as well as traditional and digital on almost every type of assignment imaginable - including a constant stream of heavy-hitting pitches.

Other brands worked on: HTC, PlayStation, Snapple, Target, California Milk and Anthem Insurance.
Santa Monica, CA
Feb 2008 - Feb 2011
Kastner & Partners
This is where I grew up. I created a 360 campaign for Red Bull Cola - the most misunderstood drink on the planet. The campaign won awards in Austria, but unfortunately the drink wasn't marketed in the US. Beyond that, I conceived the gamut for Red Bull energy drink: radio, TV, print, digital, experiential, direct mail, guerrilla, naming projects, et al.

I also worked on a two Qualcomm brands, "Swagg" a digital coupon app and "Tagg" a dog tracking technology.
Los Angeles
Sep 2007 - Dec 2007
Copywriter Intern
I worked on content creation for Zune Arts by Microsoft.
San Francisco
Jan 2006 - Jan 2007
Miami Ad School
Work-studied at: Carmichael Lynch, BBDO Chicago, Team One LA
Brands: Porsche, Jack Links Beef Jerky, Wrigley's gum, Dial Soap, Lexus
Sep 2000 - May 2004
BS Communications
University of Texas, Austin
Texas Creative
- One Club Gallery Showing, New York: "White Bread"
- Clio Gallery Showing, Student Division, Miami: "Remy Martin" and "Trunks"
- Addy's Gold Award, Student Division, Austin: "White Bread"